Make every detail perfect, and limit the number of details to perfect.”
– Jack Dorsey
The Kurilane site name is a shortened version of a lane in Amritsar, India, named after the founder’s ancestors. If you’d like to read the specifics of how she came up with site name and tag line, you can learn more here.
The Kurilane logo has several parts, each with very specific symbolism, all deliberately chosen to embody the essence of Kurilane’s message and mission. Our mission, which uses a mnemonic of the founder’s last name can be found here. Our message is to inspire you to be your best self and to awaken to Who You Really Are. In a nutshell:
“We live in a world full of magic & miracles, surrounded by gifts from the Universe. Each of us has the power within to be, do or have anything we desire in this world, and to make a difference in our own lives, the lives of those we touch, and the whole world by simply embracing who we are, and what we’re passionate about – by embracing our own unique journey.”
– Rajni Kurichh
The fonts were chosen to portray a union of old and new – to signify that knowledge of our Divine Selves is a truth known to sages and spiritual teachers since time immemorial, although the message has only become more prolific and available to the masses in recent times.
The regal Kurilane cursive font was chosen to instill a feeling of romance and airiness, something of an ethereal nature, and the contemporary tag line font reflects the simplicity and accessibility of the message to all. Together, they send an inviting message that everyone is welcome.
Hummingbird Symbolism & Name
The hummingbird symbolizes the enjoyment of life and lightness of being. She reminds us to enjoy life’s simple pleasures and to take time to enjoy ourselves. The hummingbird invites us to enjoy the sweetness of life, lift up negativity wherever it creeps in, express love more fully, and be more present and mindful in our daily endeavors.
The hummingbird symbolizes joy, playfulness, and resilience. The bird is considered a sign of permanence, and symbolizes an optimistic approach to life, reflecting on the gentleness of the individual. The bird also stands for devotion and spiritual awareness of the being.
“The hummingbird teaches us to hover in the moment, to appreciate its sweetness.”
The name we chose for Kurilane’s hummingbird embodies the same meaning: Kiki. Kiki bird, designed to always look up to the heavens, has artistic associations and an independent spirit. Her name means new beginning, new life, new start, and renewal. Kiki is a symbol of endless energy and sparkle, and is the ruler of her domain, Kurilane.
Lily Meaning & Symbolism
The lily is a universal symbol of hope, faith, purity, renewal, growth, promise, passion, freedom, and spirituality. We chose to use the lily as the dot of the “i” in Kurilane as a reminder that we are spiritual beings in a physical body, here for the physical experience of our spiritual journey. The lily is also perfectly positioned to eternally provide Kiki with the fruits of her nectar, symbolizing our divine birthright to abundance.
“The rose is the flower and handmaiden of love. The lily, her fair associate, is the emblem of beauty and purity.”
– Dorothea Dix
Lilies have a special significance for me because these are the flowers I dedicated to my father when he left his physical form – they are a symbol of the spiritual connection we shared. It is said that lilies were believed to have sprouted from the milk of Hera, the queen of the gods, and symbolize virtue and that the soul is restored to innocence once returned to it’s spirit form.
We strive to awaken the spirit to it’s natural radiance in every moment.
Colors: Purple & Gold
Although Kurilane’s colors are purple and gold, the site header logo is white, signifying the divinity and purity of the soul, and reminding us that we have the power to change our circumstances with our thoughts in every moment.
Purple is associated with both nobility and spirituality. It’s rarity in nature has given it a supernatural aura. It is the most powerful visible wavelength of electromagnetic energy, possibly explaining why purple is associated with supernatural energy.
Purple has a special, almost sacred place in nature, and can boost imagination and creativity. Purple stimulates feelings of spirituality, mystery, royalty, riches and abundance.
Gold is associated with higher ideals, wisdom, understanding and enlightenment. It inspires knowledge, spirituality and a deep understanding of the self and the soul. Gold is generous and giving, compassionate and loving, sharing its wisdom, knowledge and wealth with others.
Gold is optimistic and positive, it adds richness and warmth to everything it is associated with, and it illuminates and enhances the things around it. It is the symbol of power, strength, and perfection, and is associated with abundance, prosperity and well being. It is the color of success, achievement and triumph.
Gold energy is a sign to rejoice, and is associated with the Sun, symbolizing happiness, success, attainment, prosperity and true friendship. Where there is sunlight, obstacles fall away in the light of joy, and all things brighten in its rays, adding a sense of optimism and good cheer.
In Hinduism, gold is symbolic of knowledge, learning, meditation and mental development. It is also considered a very uplifting and positive color. It makes you feel optimistic, enlightened and spiritually heightened. As a transitional metal, it is symbolic of flexibility on our spiritual path while life experience galvanizes our faith.
Gold, along with Purple, have long been associated with royalty throughout the world. At Kurilane, you are royalty. Divine Royalty.
Thank you, thank you, thank you!